Daniela Rajic is a Serbian American entrepreneur and the wife of NBA veteran Paul George.
She has built her own career as the co-founder of the swimwear brand Nude Swim and the lifestyle brand Luxe Picks, distinct from her role as an NBA spouse.
She has three children with Paul, and their relationship, while rocky in its earliest years, has grown into a stable, long-term partnership.
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Daniela Rajic Biography
She was born on November 12, 1990, and is of Serbian descent. Daniela Rajic has generally kept this part of her life private.
Before her relationship with Paul George, Daniela worked in Miami, where the two first crossed paths in 2013.
She has now built a genuine entrepreneurial career independent of her marriage.
In 2020, she co-founded Nude Swim, a swimwear brand emphasizing clean, minimal design, alongside her close friend Sarah Peterson.
She later launched a second venture, SD Picks, in 2021, which was subsequently rebranded as Luxe Picks, a lifestyle and fashion-focused platform.
Through these ventures, Daniela has established herself as an active entrepreneur involved in branding, product development, and creative direction rather than simply as a public figure known through her husband’s career.
She maintains an active social media presence, with roughly 237,000 followers on Instagram, where she shares content related to her businesses, family life, and travel.
Paul George’s Wife
Daniela Rajic and Paul George met in Miami in 2013 while Paul was still establishing himself with the Indiana Pacers. Their relationship developed quickly and was, at times, the subject of public scrutiny.
In 2014, following the birth of their first daughter, Olivia, Daniela filed a legal petition seeking child support and a determination of paternity. The case became a significant public dispute and drew considerable media attention.
The paternity and child support matter was ultimately resolved, with Paul George publicly acknowledging that he is Olivia’s father by around 2017.
Following the resolution of the dispute, Daniela and Paul’s relationship gradually stabilized and grew stronger over the following years. In November 2020, Paul proposed to Daniela during a trip to Mexico.
The couple married in June 2022 in a ceremony in California, followed by a second celebration in Italy with family and close friends.
Daniela and Paul have three children together. Their first daughter, Olivia, was born in May 2014. Their second daughter, Natasha, was born in November 2017. Their son, Paul Vuk George, often called Paul Jr., was born in October 2021.
The family currently lives in the Philadelphia area, where Daniela balances her business ventures with raising their three children.
George’s 2026 NBA Suspension
In early 2026, Paul George was suspended for 25 games by the NBA for violating the league’s anti-drug policy. George stated that the situation resulted from taking what he described as an improper medication.
The suspension sidelined him during a critical stretch of the season for the Philadelphia 76ers, who were competing for playoff positioning in the Eastern Conference.
He was expected to return to the lineup on March 25, 2026, against the Chicago Bulls.
The suspension brought renewed public attention to the George family, including commentary on the couple’s lifestyle and Daniela’s public profile during Paul’s absence from the court.
