Celina Locks is a Brazilian model, entrepreneur, and beauty executive who has established herself as one of Brazil’s most recognisable fashion personalities while building a successful career beyond the runway.
She has worked with leading modelling agencies, appeared in international advertising campaigns, and expanded into business through her beauty brand, making her one of the country’s best-known figures in fashion and lifestyle.
Public interest in Locks increased significantly through her relationship with Brazilian football legend Ronaldo Nazário, widely known around the world as “O Fenômeno.”
After several years together, the couple married in 2023, becoming one of football’s most high-profile partnerships. Despite the attention surrounding her personal life, Locks has consistently maintained an independent professional identity.
Her modelling career began years before becoming associated with Ronaldo, and she has continued to expand her influence across fashion, cosmetics and entrepreneurship while supporting charitable initiatives alongside her husband.
Today, Locks balances commercial work, business leadership and philanthropy while remaining active in the international fashion industry.
She is also a regular presence at football events connected to Ronaldo’s business interests and ambassadorial roles, frequently representing both sporting and lifestyle brands.
Table of Contents
Celina Locks Biography
She was born on 4 March 1990 in Curitiba, one of southern Brazil’s largest cities and a region known for its strong European cultural influences.
Celina Locks spent her childhood in Paraná, where she was raised before pursuing opportunities in Brazil’s fashion industry.
Although Locks has built a career in the public eye, she has consistently kept much of her family life private.
She rarely discusses her parents in interviews and has avoided making them part of her public profile.
That decision has remained unchanged throughout her modelling career, even after becoming one of Brazil’s most recognised celebrity figures through her relationship with Ronaldo Nazário.
She has acknowledged having a brother, Caio Locks, and has occasionally shared family photographs on social media, but she generally limits public discussion about her relatives.
There is little verified information regarding her parents’ professions or her upbringing beyond what she has chosen to reveal herself.
Growing up in Curitiba gave Locks access to a city with a vibrant fashion community that regularly hosted modelling events and talent searches.
Her education also remained largely outside public discussion. While she completed her schooling in Paraná, Locks has never publicly detailed whether she attended university, choosing instead to focus interviews on her professional development and entrepreneurial projects.
By her late teenage years, modelling had become a serious career goal. After participating in local castings and fashion events, she attracted the attention of industry scouts who recognised her commercial potential.
Those opportunities eventually led her to sign with one of Brazil’s leading modelling agencies and begin working professionally.
The move from Curitiba to larger fashion markets marked the beginning of a career that would later include international campaigns, luxury brands and editorial magazine work.
It also introduced Locks to the business side of the fashion industry, experience that would later influence her decision to launch her own beauty company.
Despite public interest in her life having increased significantly since she began dating Ronaldo, Locks has continued to separate her professional identity from her private life.
She rarely comments on family matters unless directly related to major milestones, preferring to let her work speak for itself.
That measured approach has helped her maintain credibility within the fashion industry while navigating the increased media attention that accompanies being married to one of football’s greatest players.
Career
Celina Locks established herself in Brazilian fashion long before her relationship with Ronaldo Nazário brought additional international attention.
Her career has been built through commercial modelling, editorial work, luxury brand collaborations and entrepreneurship, allowing her to transition from runway assignments into business leadership.
Her breakthrough came after signing with Ford Models Brazil, one of the country’s leading modelling agencies.
The partnership opened doors to national advertising campaigns, magazine editorials and international opportunities, helping Locks develop a reputation for versatility across both fashion and commercial modelling.
Brazil has produced many globally recognised models, making it one of the world’s most competitive fashion markets. Entering the industry required consistent portfolio work, castings and campaigns before securing larger commercial contracts.
Locks steadily built her résumé through beauty campaigns, catalogue shoots and fashion editorials. She also became known for commercial modelling, an area that offered broader opportunities with cosmetics, lifestyle and luxury brands.
Her natural presence in front of the camera, combined with a polished editorial style, helped establish her as a regular face for fashion publications and advertising agencies.
Magazine Features and Editorial Work
As she continued to grow, Locks appeared in editorials for several well-known fashion and lifestyle publications. Her work has been associated with titles including Vogue, Harper’s Bazaar, L’Officiel, and Cosmopolitan.
Editorial modelling differs significantly from commercial advertising. Publications typically focus on fashion storytelling, luxury styling and creative photography.
Working with established magazines also increased Locks’ visibility among international fashion houses and photographers.
Luxury Brand Collaborations
Throughout her modelling career, Locks has collaborated with a range of fashion and beauty companies.
Her portfolio includes campaigns connected with luxury fashion, cosmetics and jewellery brands, reflecting the growing commercial value of her personal image.
Fashion events in Brazil and Europe have regularly featured Locks among guests, influencers and brand ambassadors, particularly during promotional campaigns connected with international fashion weeks.
While many campaigns remain confidential due to agency agreements, her commercial work has consistently centred around fashion, beauty, jewellery, luxury lifestyle, and cosmetics.
These partnerships helped establish her beyond traditional runway modelling and positioned her within Brazil’s luxury consumer market.
Building a Personal Brand
As social media transformed the modelling industry, Locks successfully adapted from being represented primarily through agencies to developing her own digital audience. Her official Instagram account has attracted millions of followers, where she shares:
- Fashion campaigns.
- Beauty partnerships.
- Travel.
- Lifestyle content.
- Charity work.
- Family moments.
Locks has used social media as a business tool, collaborating directly with global brands while maintaining a carefully curated public image.
Marketing specialists increasingly view modern fashion models as entrepreneurs capable of generating commercial value beyond traditional modelling assignments, and Locks has embraced that transition.
Celina Locks Beauty
One of the biggest milestones in her professional career came with the launch of Celina Locks Beauty. The company focuses primarily on premium haircare and beauty products.
Launching her own brand represented a natural extension of years spent working alongside makeup artists, photographers, hairstylists and luxury cosmetic companies.
Instead of relying exclusively on modelling income, Locks diversified into entrepreneurship, joining a growing number of fashion personalities who have successfully built consumer brands around their personal image.
The beauty brand reflects her long-standing interest in wellness, skincare and haircare while giving her greater control over her commercial career.
Today, Locks is recognised not only as a model but also as a businesswoman. Her work now combines several professional roles: fashion model, beauty entrepreneur, brand ambassador, public speaker, and philanthropist.
This broader career reflects the changing nature of the modelling industry, where successful personalities increasingly build companies instead of relying solely on agency representation.
Locks has continued expanding her professional portfolio through modelling, business and brand development.
Her longevity in the industry has been driven less by celebrity relationships and more by consistent commercial work, careful brand management and an ability to evolve alongside the modern fashion business.
Ronaldo Nazario’s Wife
Celina Locks and Ronaldo Nazário have become one of the most recognisable couples in Brazilian sport and entertainment.
Their relationship has attracted sustained media attention since they first appeared together publicly, but both have generally kept their private life away from constant publicity.
Ronaldo, widely known as “O Fenômeno”, is regarded as one of football’s greatest strikers. A two-time Ballon d’Or winner and two-time FIFA World Player of the Year, he starred for clubs including FC Barcelona, Inter Milan, Real Madrid CF and AC Milan, while helping Brazil win the 2002 FIFA World Cup.
Locks and Ronaldo began dating in 2015. Neither has spoken extensively about the early stages of their relationship, preferring to keep those details private.
Their first public appearances together quickly attracted attention across Brazil, largely because Ronaldo had remained one of the country’s biggest sporting icons long after retiring from professional football.
Over time, their relationship became increasingly visible through public events, charity functions, football ceremonies and social media.
After several years together, Ronaldo proposed to Locks during a holiday in the Caribbean in January 2023.
The engagement was announced publicly through photographs shared by the couple on social media, where Ronaldo described the proposal as the beginning of another chapter in their lives.
The announcement received congratulations from football figures, celebrities and supporters around the world. It also represented a significant milestone following nearly eight years together.
Wedding
Locks and Ronaldo married on 29 September 2023 in an intimate ceremony held in Ibiza. The wedding took place at a church on the Mediterranean island before family members and close friends.
Images released after the ceremony showed a relatively private celebration rather than the large celebrity event many expected.
Several football personalities attended festivities surrounding the wedding, while the couple later shared selected photographs with their followers.
The marriage marked Ronaldo’s fourth marriage and Locks’ first. Throughout their relationship, Locks has frequently accompanied Ronaldo at football events, award ceremonies, charity functions and business engagements.
Since retiring from football, Ronaldo has expanded his activities through:
- Football club ownership.
- Commercial investments.
- Television appearances.
- Brand partnerships.
- Philanthropic projects.
Locks has regularly supported those ventures while continuing to manage her own modelling assignments and beauty company.
She has maintained an independent business identity, often balancing fashion campaigns with public appearances alongside Ronaldo.
The couple divides their time between Brazil and Europe depending on business commitments, football events and commercial projects.
Both Ronaldo and Locks have generally avoided turning their relationship into a constant media spectacle. Instead, they selectively share personal moments through official social media accounts while keeping much of their day-to-day life private.
That approach has helped reduce speculation surrounding their relationship despite Ronaldo’s long history as one of football’s most famous figures.
Their appearances together continue to attract significant attention during international football ceremonies, Ballon d’Or events and charitable initiatives, making them one of the sport’s highest profile couples.
Nearly a decade after they first began dating, their relationship remains one of the most stable chapters in Ronaldo’s personal life, with Locks frequently describing family, business and mutual support as central to their partnership.
Celina Locks’ Net Worth
Celina Locks has an estimated net worth of $1 million. She built her wealth through modelling, business ownership, brand partnerships, and long-term commercial collaborations.
Although she is widely recognised as the wife of Ronaldo Nazário, her financial success comes primarily from a career she established independently before their marriage.
Sources of Income
Locks has diversified her earnings across several industries rather than relying solely on modelling. Her main income sources include:
- Professional modelling contracts.
- Beauty and cosmetics business.
- Brand endorsements.
- Luxury fashion campaigns.
- Social media partnerships.
- Public appearances.
This diversified portfolio provides more financial stability than relying exclusively on modelling assignments, where earnings can fluctuate significantly depending on contracts and campaigns.
Celina Locks Beauty
One of the most important contributors to her financial portfolio is Celina Locks Beauty. The company specialises in premium beauty and haircare products and represents her move from fashion into entrepreneurship.
Owning a beauty company allows Locks to generate revenue beyond appearance fees and modelling contracts.
It also creates opportunities for product launches, retail partnerships and international expansion.
Celebrity-founded beauty brands have become increasingly valuable in recent years, particularly when founders already possess large digital audiences capable of promoting products directly to consumers.
Brand Partnerships
Throughout her career, Locks has collaborated with fashion, jewellery and beauty companies in Brazil and internationally.
She has generally maintained partnerships that align with her image within luxury fashion and premium beauty.
Commercial collaborations include:
- Fashion campaigns.
- Beauty advertising.
- Luxury accessories.
- Lifestyle brands.
- Wellness products.
Those agreements often include appearance fees, campaign payments, and digital marketing partnerships across social media.
Social Media Influence
Celina Locks has also become an influential digital creator. Her official Instagram account attracts millions of followers, making it an important commercial platform for sponsored content and brand campaigns.
Fashion and beauty companies increasingly invest in creators with established audiences because social media has become one of the industry’s most effective marketing channels. Sponsored collaborations now represent an important revenue stream alongside her traditional modelling work.
