In a groundbreaking move, Razzl, the dynamic and vibrant beverage brand renowned for its distinctive taste, has announced its prestigious role as the exclusive official soft drink brand of the highly anticipated 2024 African Cup of Nations (AFCON) in Cote d’Ivoire, MySportDab reports.
This partnership represents a significant milestone for Razzl, aligning the brand with one of Africa’s premier soccer events, known for its massive global viewership exceeding 500 million.
Razzl, a carbonated soft drink brand with a unique taste and sensation, has rapidly expanded its footprint across Africa, including Nigeria, captivating consumers with its celebration of freshness, attitude, and inspiration. The brand’s vision to become a Pan African icon finds resonance in its alignment with the AFCON tournament.
As the exclusive official soft drink brand, Razzl aims to infuse the 2024 AFCON with its exhilarating flavors, refreshing presence, and boundless enthusiasm, elevating the overall experience for fans, players, and spectators.
This collaboration underscores Razzl’s commitment to creating memorable experiences, celebrating the love for football, and contributing to an electrifying ambiance that unites fans in their passion for the game.
Razzl’s partnership with the Confederation of African Football (CAF) opens doors for innovative activations that resonate with the tournament’s fervor.
As part of these activations, Razzl is set to unveil its freestyle football challenge, inviting youthful freestylers and football enthusiasts to express their unique flair and creativity through captivating tricks, mesmerizing moves, and impressive performances inspired by the excitement of AFCON.
Mr. Austin Ufomba, the Chief Executive Officer of Ultimum Limited, expressed excitement about Razzl’s role as the exclusive official soft drinks brand of AFCON. Ufomba highlighted that Razzl intends to infuse the tournament with enthusiasm, energy, and refreshing beverages, aiming to go beyond quenching thirst by igniting excitement and creating an atmosphere that allows football fans to truly live the moment.
Razzl, available in exciting variants such as cola, orange, grenadine, lemon, and pamplemousse, can be found in both offline and online trade channels.
Following the partnership announcement, Razzl has planned consumer and trade promos, offering participants a chance to win all-expense-paid tickets to AFCON. Additionally, the brand will execute fan zones and launch exciting advertising, experiential, and digital campaigns, along with limited-edition packaging.
For more details on these activities, football enthusiasts are encouraged to follow Razzl’s social media handle @drinkrazzl on all platforms. As Razzl takes center stage at the 2024 AFCON, the brand anticipates creating unforgettable moments and becoming an integral part of the celebrations, victories, and thrilling experiences that define this prestigious tournament.