Netflix could soon enter the world of live football broadcasting, with reports suggesting the streaming giant is preparing to bid for UEFA Champions League rights from the 2027–28 season, MySportDab Reports.
According to The Times, UEFA is revamping its broadcast rights model to attract major streaming platforms, with Netflix among those approached to gauge interest.
The plan would allow one live match per week from Tuesday’s fixtures, offering first pick of available games—though restrictions would prevent repeatedly selecting the same top clubs like Real Madrid, Barcelona, or Liverpool.
The potential deal would mark Netflix’s first major step into live football, following its growing involvement in sports coverage.
The platform already holds U.S. broadcast rights for the 2027 and 2031 Women’s World Cups and recently aired the NFL’s Christmas Day games, the Jake Paul vs. Mike Tyson boxing event, and signed a $5 billion deal with WWE lasting until 2035.
UEFA aims to grow its broadcast revenue from $4.4 billion to at least $5 billion in the new cycle, with all participating clubs set to benefit financially.
A six-year rights package—matching CBS’s deal for U.S. coverage running through 2030—is also under consideration.
The move signals UEFA’s ambition to modernize and embrace the streaming revolution already shaping global sports broadcasting, with Amazon Prime, Apple TV+, and Disney+ already streaming major football content across Europe.
